CAMP x Shutterfly

︎ Brand Application
︎ Print
︎ Social
︎Experience Design

Face Fetti is a partnership between CAMP and Shutterfly that created a interactive experience where you can turn your face into confetti. This was specifically created for a fun new years day activity for families in New York, but stayed in stores throughout the next month. 

Credit:
Art Direction: Young Jerks

CAMP x Marriott

︎ Art Direction
︎ Illustration
︎ Print
︎ Social

CAMP stores and Marriott offered a one-of-a-kind experience for families staying at Marriott resorts overseas. Parents could drop off their children for a day filled with fun with Camp’s camp counselors. The program included activities such as arts and crafts, outdoor sports, and games. I created a brand system as well as merchandise and an activity book for participating kiddos. I was inspired by the colorful, tropical landscapes of Costa Rica.

Credit:
Logo Design: Young Jerks



Little Bears Lil’ League

︎ Art Direction
︎ Brand Identity
︎ Illustration
︎ Print
︎ Social

Little Bears is a Little League baseball team dedicated to fostering sportsmanship, skill development, and teamwork among young players. I often feel inspired by vintage sports team paraphernalia and wanted to create a team of my own. I used bright and fun colors to represent the fun and innocence of youth sports, where everyone is welcome regardless of skill level. Little League Bears promotes unity and fun between kids. Yes I made this team up and yes you can contact me if your actual real team needs branding.

Highlands Smokehouse

︎ Illustration

Highlands Smokehouse is a family owned barbeque joint located in the mountains of North Carolina that specializes in smoked meats. I was brought on By Studio Carnley to execute a series of illustrations to support the brand. These illustrations are inspired by vintage National Park ephemera.

Credit:
Art Direction/ Branding: Studio Carnley
Photography: Wes Frazer

The Lake House

︎ Art Direction
︎ Brand Identity
︎ Illustration
︎ Print
︎ Social

The Lake House Inn was inspired by my slow summers spent on Smith Lake, AL. The Lake House is a lakeside retreat made for friends, family, and the art of doing nothing. I was inspired by the warm, inviting tones found in nature surrounding Smith Lake. These warm tones create a calm and nostalgic brand that represents the sentiments of Smith Lake and its history.

© Heidi Kieffer 2023